Corporate social responsibility and involvement of youth

Corporate social responsibility is perhaps one of the most dynamic, complex, and challenging issues in modern day business management. Modern business managers are constantly exposed to the dilemma of matching contributions to the development of the environment within which they live in to operate from, and meeting the requirements of the small but powerful group, the shareholders. No doubt, there is an enormous flow of capital, goods and services across borders. This trend had placed businesses as global institutions or potential global institutions. The primary stakeholders in a typical corporation are its investors, employees, customers, and suppliers. It is the stakeholders who legitimate the field of CSR, for whom without, there would be no judge of the responsibility that the corporation is taking. Some use CSR as a way to rebrand a tarnished image or just keep their good image to the public. In fact, some multi-national companies are so massive that they have overtaken many nation-states as entities with the power and resources necessary to positively impact positive change within their areas of operation. One of the major expectations of governments on corporations in terms of CSR is that those corporations care for the environment that is affected by their work. Coincidentally, this is also the expectation of multi-national corporations (MNCs) on the government. Another form of CSR is community development. MNCs build infrastructure in developing countries that help themselves as much as they help the communities. The new generation of millennials is emerging with the predominant mindset that the main purpose of business is to improve our society rather than earn profits for the shareholders.