Influences of Demographic Factors of Individual Investors on Marketable Securities

Investors investment decisions are influenced by different factors, among demographic factors are considered as one of the decisions influencing factor among investors. This study attempts to find out the significance of demographic factors of population such as gender, age, education, occupation, income and savings over several elements of investment decisions. The study was made by conducting a survey in Chennai city of Tamilnadu, South India and the statistical inferences were deduced using statistics tools. The study reveals that the demographic factors have a significant influence over some of the investment decision elements and insignificant in others elements too. The study also discloses a general view of investors perception over various investment avenues and risk and returns.