Patanjali products and Market Efficiency

Indian consumer segment is broadly segregated into urban and rural markets, and is attracting marketers from across the world. Global corporations view India as one of the key markets from where future growth is likely to emerge. The growth in India's consumer market would be primarily driven by a favorable population composition and increasing disposable incomes. To purchase a product the customer will go through a process of buying behavior. Patanjali Ayurveda home-grown firm in businesses such as food, consumer packaged goods and healthcare. According to IIFL Institutional Equities report patanjali is expected to create revenues of Rs.20, 000crore by fiscal year 2020. So the present study is conducted in the Ernakulam district of Kerala.this study also aims at identifying customer's perception towards products from Patanjali.