International Journal of Management, IT and Engineering
  • Year: 2018
  • Volume: 8
  • Issue: 4

Effects of online advertising in India

  • Author:
  • Purswani Jetho, Chanchaldas
  • Total Page Count: 7
  • Page Number: 231 to 237

Assist. Professor, Department of Accountancy, SST College of Arts and Commerce, Morya Nagri, Ulhasnagar, Maharashtra, India

Online published on 18 October, 2019.

Abstract

The current paper is an attempt to focus on the effect of online advertising in India. Everyone likes to go for online shopping. Marketing and shopping is hobby of most of individuals. Now-a-days, there are many method of advertising. The malls are available in cities. At one place, individuals’ can get all kinds of items from buying vegetables to clothes, footwear, accessories, to furniture, electronic gadgets etc. It needs to go outside the home to purchase the things. It requires time as well as physical efforts. Therefore, online apps and advertising in new terms of shopping. Online advertising has made easy way of shopping. In India, it has made shopping easy for each person. The best things online advertising is that it has done is to realize everyone's vision about shopping at enormously cheap rates. It is very convenient to all, from doorstep delivery to great exchange return policies.

Keywords

Market, advertising, shopping, online, method, time, purchase, vision, etc