International Journal of Management, IT and Engineering
  • Year: 2018
  • Volume: 8
  • Issue: 5

Marketing of educational services-perceptions of the parents/students

  • Author:
  • K. Sridevi, T. Naresh Kumar
  • Total Page Count: 18
  • Page Number: 61 to 78

*Head, Department of Commerce & Coordinator, Extra Mural Courses, Mahatma Gandhi University, Nalgonda, TS, India

**Head & Associate Professor, Department of Business Management, Medak College of Engineering & Technology, Kondapak, Siddipet, Telangana State, India

Online published on 18 October, 2019.

Abstract

India, with more than a billion residents, has the second largest education system in the world (after china) and stands third in student enrollment after China and USA. The quality of instruction varies widely, depending on the region of the country and whether one is enrolled in a State supported public school or a fee based private school.