“Marketing strategies of patanjali's cosmetic products in capturing large market share”

Patanjali ayurveda has captured 80% of market with its varied variety of products in shortest span of time, with highest turnover than other companies across the globe. Patanjali has targeted FMCG products, and is gradually extending its line much faster. Basically the paper focuses on marketing strategies of Patanjali's Cosmetic Products, which has raised them up to heights than other well established brands. The core focus of the paper is to know what marketing strategies they opted which made them outstanding in such a short period of time to capture the market and leave a positive impact on customers minds of their products, even it has stood up with its cosmetic products in this cut-throat competition in the global market. The paper throws a light on what strategies this brand mainly focuses on to leave a mark of its footprints in market and what innovative strategies they use/apply for their products. Patanjali has made its position on the top of the chart and is found successful in holding its position too.