*Research Scholar in Commerce, Kerala University Library and Research Centre, Palayam
**Assistant Professor of Commerce, Government College for Women, Thiruvananthapuram
Online published on 18 October, 2019.
A general co-operative marketing society will be strong and effective only when the employees working in that general co-operative marketing society is strong. Because of the weakness of the employees in co-operative marketing societies, they cannot come up to the expected level of performance. Active participation of employees in the General Co-operative Marketing Society is a crucial factor for its success. Therefore it is very essential to study relationship between job motivation and job involvement among the employees of the General Co-operative Marketing Societies.
Co-operatives, co-operative marketing societies, job involvement and job motivation
