Role of E-commerce in expediting business dealings between Auto OEMs and suppliers

The Indian Automobile industry has seen some steady growth over stretches of periods between 3–5 years in the last two decades. Though year on year numbers across different segments have shown variance, the cumulative numbers show rise. In the same period the usage of E-commerce tools by Auto OEMs (Original Equipment Manufacturers) and their suppliers have undergone significant changes. The Indian Auto Industry has witnessed rolling of larger production numbers of new vehicles and new vehicle launches as unveiled in the Auto Expo Show. Increase in Production and increase in new vehicles launch signify the strengthening of the whole Auto Industry environment. A major contributing factor in this strengthening process is the rise of use of E-commerce tools in the overall working in the Automobile Industry. Usage of E-commerce tools has increased the speed of interactions leading to an increase in the speed of substance-oriented responses. The study is aimed at deciphering as to how the usage of E-commerce tools actively ensure that interactions are directed towards a quantifiable objective and how these are concluded in step by step process so as to finally meet the desired outcome. It is crucial to understand how speed of response cuts unnecessary the steps and layers of followup and reduces the cost and time incurred therein. Researcher has attempted to establish whether the electronic exchange of data really increases the speed of response in communication and also tried to ascertain whether such speed of response is observed in both techno commercial discussions and that too at various levels of professional hierarchy and across all working functions. Also the research is focused on understanding whether such phenomenon is observed at both, the Auto OEMs and the Ancillary suppliers and what factors can test the correlation, if there is any. After the data analysis it is found that the speed of decision making is reasonably influenced by the precise and apt use of E-commerce tools. Also it is observed that such acceleration in decision making leads to successful closures of the day to day operational matters and bigger and mega deals too. Additionally such electronic data exchanged is by and large stored for further analysis and retrieval which leads to a spiralling effect in closing the next dealing swiftly.