Assistant Professor, Department of Commerce, VLB Janakiammal College of Arts and Science, Coimbatore, Tamil Nadu, India
Online published on 18 October, 2019.
Technology has changed the way of shopping among customers. In the busy schedule customers are not ready to spend their time for purchasing goods from shops. They prefer to purchase goods and services from their home. Online shopping allows people to buy things from the comfort of their homes. It offers wide range of services to the customers. At the same time customers are facing some problems in online shopping. The present study aims at knowing customer problems and prospectus in online shopping. For this purpose, primary data was collected from 120 respondents. Data was tabulated and analyzed with the help of statistical tools to achieve the objectives of the study.
Online shopping, Factor influencing, Problems