*Assistant Professor of Commerce, P.G Department of Commerce, Rajeswari Vedhachalam Govt. Arts College, Chengalpattu-603 001
**Assistant Professor of Aquaculture, P.G. Department of Advanced Zoology and Biotechnology, Govt. Arts College for Men, Nandanam, Chennai-600 035
Online published on 18 October, 2019.
Science based aquaculture has driven the growth of this industry globally. One of the greatest will be to get honest, knowledge based perspectives on the potential for profitable development of projects for aquaculture. The rapid growth in aquaculture production has made the sector important to the economy of many developing countries, and it has become either an important source of supply, or the main supplier, in the case of some products. In developing other countries, individual aquaculture producers have undertaken voluntary certification (ISO 9000) for control as well as marketing purposes. Such certification appears to be increasingly required for entry into markets such as multiple retail stores. Awareness of environmental and welfare issues is increasing, particularly in the developed countries, where purchase decisions can be influenced by adverse publicity or a lack of information.
Aquaculture and trade, Sea food Marketing, Safety, Quality and Marketing channels