Online published on 18 October, 2019.
India being the second largest educational system in the world next to China and USA in student enrolment procedures. The nature and standard of education is always different whether one is a student of government school or schools funded by private.
Marketing, according to Kotler, is "the science and art of exploring, creating and delivering value to satisfy the needs of a target market at a profit"
Marketing is a process of inventing a demand and the way of pursuing existing as well as efficient customers. Education has achieved attractive marketing potential. Once upon a time marketing of educational services was a neglected area but now it has been activated once again.
This paper attempts to identify the strategies to be implemented by educational institutions in marketing their ideas
