Impact of Investors’ Behavioural activities on the Indian Stock Market and Implications on Securities Selection Decisions: an Empirical Analysis

Investment is commitment of present funds for future profits or benefits. Investment in stock market is a risky task so the investor try to find best strategy which will help them gaining from this stock market securities. Due to more fluctuations and even single day movement of prices, demand, rumours this market has a lot of risk involved. This study is undertaken to understand the present scenario of stock market in India while considering selected securities as samples. This study summarizes the views of common stock investors of selected different securities regarding their interest in this market, frequency of investment, risk profile, preferences for various investment opportunities, etc. Besides, it also compiles the result of a hypothesis test regarding the risk consideration amongst different age groups while selection of various investment avenues. Many of the investors are investing in stock market from their savings because of risky securities.