ATM is one of the most popular delivery channels in Banking. Customers from various Banks, Private and Public sector are using this facility to enjoy various benefits that the plastic card provides. There are many activities that a customer can do through ATM like withdraw money, deposit money, transfer funds, pay insurance bills, apply for loan and many other activities. It is not only beneficial to the customers, but also to the bankers in many ways like reducing cost per transaction, increase efficiency by reducing workload of staff and increase accuracy. Thus, ATM improves customer as well as banker's satisfaction. To analyze the relationship between demographic variable and preference to use ATM for various purposes and also to compare the utility of ATMs amongst customers from Private and Public sector banks, a structured questionnaire is used to collect the data from a convenience sample of customers from selected private and public sector banks in Jabalpur city. This paper is based on primary data and significant sample size is taken for study. ANOVA test is applied for data analysis and interpretation. Also, charts are prepared for better interpretation of findings.
ATM, awareness, satisfaction Introduction
