A study of consumer preference with special reference to carp fish varieties in Coimbatore city

Overall, there has been an increasing trend in demand for fresh water fishes. In India, fish cultivation was originally confined to eastern region of India like West Bengal, Assam, Bihar, Jharkhand and Orissa. In due course, cultivation of fish in existing water bodies started in States like MP, UP, Rajasthan & Tamil Nadu. Inland fisheries in India provide livelihood options to a large numbers of poor families in India. As inland fishery became profitable, local elites started controlling these water bodies. In inland fish market, consumers prefer fresh fish i.e. mainly carps. In case, fresh fish is not available, they go for fish preserved in ice. The demand for fish is increasing day by day. The overall objective of the study was to develop a Marketing Strategy for and consumer preference to carp species.