Modern & traditional gold investment avenues and factors affecting for adoption in India

It has been observed in gold investment trends that majority of gold investor's prefered traditional gold investment options i.e. physical gold and gold bishi in India. The continuous increasing demand of raw gold in India is continuously forcing for gold import which is showing burden on current account deficit. A new area of research has come up which recognize the gold investment elements in financial decisions making and thus challenging the traditional models. The aim of this study is to examin the impact of gold investment parameters such as return potenitial, simplicity, liquidity and investors risk tolerane as well as investment preference. The Descriptive research design is used. The primary Data collected using convenience sampling technique by filling structured questionnaire from 40 gold investors from Pune region. The result of this study are important for jewelers and banks to advise their investors about better area of gold investment and risk level according to their parameters. The research paper also discussed about a general view of gold investors perception over various gold investment avenues.