Consumer Insights towards Household Shopping; With Special Reference to Shoppers Buying Patterns in Saudi Arabia

The retail division has seen a standard shift in the world. Organized retailing is growing the entire thought of shopping concerning to the buying behavior. In this research, researchers focused on the behavior of customer mainly on purchasing pattern; consumers preferred location and the timing of visit to the shop. The objective of this study is to analyses consumer-shopping behavior in retail stores in Saudi Arabia. Furthermore, this study intends to analyses the consumer shopping behavior dimensions and to measure the consequence of demographic variables on their shopping behavior. Concerning to this study, the data was obtained through online and offline with the self-administered questionnaire to the 212 respondents of Saudi Arabia in 2017. The information was assessed with suitable descriptive statistics. To check the validity of the hypothesis Chi2 test has been utilized, and results were interpreted accordingly in the article.