Ph. D. Research Scholar, Siksha ‘O ’Anusandhan, (Deemed to be University), Bhubaneswar, Odisha
Online published on 18 October, 2019.
Financial Innovation is basically involves making and promoting a new financial products and services, developing new processes to facilitate financial activities with an objective to meet the preferences of investors. Economic growth of a nation is provoked by its banks. The basic objective of introducing innovative financial services by the banks is to reduce the NPA, improve the performance and as well as maintain sustainable growth. But in the era of competition sometimes the innovative products may not bring the expected growth due to the higher version innovations by the competitors as a result all the players in same industry may not achieve sustainable growth rate. In this paper an attempt has been made to analyse various innovative services provided by the Nifty 50 listed banks in India, as well as to determine their individual sustainable growth rate.
Financial Innovation, Sustainable Growth Rate, Indian Banks, Nifty 50, Banking Products
