An empirical study of the preferences and buying behaviour of silk sarees among women consumers in Coimbatore city

The study of women consumer behaviour has become essential. Consumers are the kings of markets. Without consumers no business organization can run. Consumer behaviour study is based on consumer buying behaviour, with the three distinct roles of user, payer and buyer. People now become dramatically and have unlimited wants on product and service, some more, their attitudes and behaviour often changed and elastic on price rise or low. In order to develop a framework for the study consumer behaviour paradigms of thought that has influenced the discipline.