Factors affecting the purchasing preferences of TV's viewers: An overview

Preference is considered as a significant tool for marketers to access the consumer market for any product. There are different factors that affect the purchasing preference of consumer; it may be economical or non-economical, social, psychological. This paper presents an overview of the factors affecting the consumer purchasing preferences. The study is based on secondary data that has been collected from books, research journals, articles etc. finally the conclusion has been written in this paper that advertisement play the crucial role in final purchasing decision of consumers.