*Research Scholar, University School of Management, Kurukshetra University, Kurukshetra, India
**Professor, University School of Management, Kurukshetra University, Kurukshetra, India
Online published on 24 October, 2019.
Service industry plays significant role in the global business. The service quality has influential role in the failure & success of quick service restaurants. It is necessary for quick service restaurants to have a good understanding of customer's requirement. Various studies empirically reveal that quick service restaurants quality affects client satisfaction and profit. This research paper studies the validity of (CFFSERV scale) an extension of DINESERV in India for measuring constructs of service quality.
Quick Service Restaurants, CFFSERV, DINESERV, Service Quality
