Agripreneurial traits that determines the success of agripreneurship in central Kerala

Agri-preneurship is solution to many socio-economic problems faced by India in general and agriculturist in particular including poverty, unemployment and inequitable economic development. It can significantly contribute to rural development. It was found that there have been no specific studies conducted on this topic in Kerala. This study seeks to understand the traits possessed by an Agri-preneurs and how the Agripreneurial traits related to agripreneurial success. Primary data were collected from 30 sample agripreneurs using a structured interview schedule. It was found that the most prominent trait among agri-prenuers is leadership quality followed by, competitive spirit, social responsibility, risk taking, ethics and values, team work, and innovation. There is a significant positive correlation between Innovation and income from the venture, Risk taking and income from venture.