Present research paper discusses the comparison factor related to Airtel and Tata sky DTH services. The study mainly point out the difference among various services and how consumer view the perception of effective quality content and viewership provided by Airtel and Tata sky. The research also provides a given idea of creating and identifying various customer market share handling and how DTH service providers benefit with the growth of viewership in channels. Present research is done in Nagpur city of Maharashtra, wherein survey based analysis is done to understand how services of Airtel and Tata sky do work and how both are able to maintain niche market. Using the key customer's viewership and quality content choices of channels requirement, the possibility of effectiveness is taken.
Customer perceptions, Viewership of channel, Comparative analysis, Marketing prospects
