The recent Indian mobile wallet market is in high diffusion stage and witnessed for an exponential growth. It is anticipated that the wallet market is going to incline by 2020 to US$6.6 billon. The augmented smartphone usage rate, high penetration of internet and the continuous strong support by the government after the demonetization are the various reasons to embellishment of the mobile wallet market in India. The attractive offers of the mobile wallet companies are also another major reason, which facilitates to establish the mobile wallets’ market. Variety of applications such as, money or banking transactions, mobile recharge or bill payments, ticket bookings, utility applications have been attracting the new customers in the rural area and caused for the
Mobile Wallet, Perceived value, Ease of use, Trust, Perceived security, Self-efficacy customer satisfaction andcustomer loyalty
