Case study on firms facing strong competition

Innovation carries with itself a new set of challenges. The E-Retailing form of market was equallyapproximately unheard of to the Indian consumer in 2007. Flipkart which has impressed a place for itself in terms of market share, goodwill and reputation in the online market to the extent that vendors are coming under threat because of its discounts and smooth operations. The strategies applied by it to generate online business, itscapability to stand out among numerous E-Retail sites. An attempt has been made to critically inspect several commercial and business level strategies of two big e-tailor's that is Flipkart and Snapdeal considering their e-commerce challenges, business model, funding and revenue generation, growth and survival strategies, Shoppers’ online shopping experience, value added differentiation, and product offering made by them along with evaluation of the challenge which both of them had faced in October 2014. A big question arises, who will win this game at the end in India? Who will be the real winner? The unpretentious and obvious answer should be of course, Indian Customer.