Intelligent (artificial) marketing: A data mining perspective

Seamless and countless data switch over every second across the globe and even far away from globe for the betterment of human living style, Business ventures too are marching strongly towards infinity ruling digital domain. The traditional marketing in recent days getting superseded by online Marketing with a greater effect and impact. Along with it the boom towards e-commerce and innovative strategies of various companies the traditional business atmosphere is longer available here. The utilization or the implication of Artificial Intelligence (AI) & Data Mining has to given the credit for being the game changers in this domain. Intelligence seems no more to be inherited rather it is inculcated & embedded and a scope is always there for improvisation.