The rapid development of information & communication technology and infrastructure the e-sellers go to retain customer through creating e-loyalty. Customer loyalty is become an area of interest for business organization because has a direct impact in revenue generation and profitability of the organization. This paper investigates the customer loyalty in an online shopping context. Researchers identify nine factors that have direct relation in building e-trust, e-satisfaction and e-commitments which proceed to customer e-loyalty. Data collected from 300 online customers. As a result, it is determined that e-trust, e-satisfaction and e-commitment have a positive effect on e-loyalty.
E-commerce, E-loyalty, online shopping, B2C
