*Assistant Professor, P.G Department of Commerce, TM Jacob Memorial Government College, Manimalakunnu, Ernakulam District, Kerala
**Full Time Research Scholar, Research And PG Department of Commerce, St. Berchman's College, Changanacherry
Online published on 24 October, 2019.
As the circulation of blood is necessary for the survival of the individual, savings are necessary for unpredictable future emergencies in life. Savings means sacrificing the current consumption in order to increase the living standard and fulfilling the daily requirements in future. The savings can be done in different ways and one of the best ways of saving is to create an automatic saving plan. Savings play important role in making of the household and the national economy. The present study examines the investment awareness, preferences and the factors that are most concerned by government employees while selecting an investment avenue.
