MBA student,
The competitive nature among the discontiguous company due to the rapid globalization leads to arise a various influential and attractive system of working. So company introduce their product through advertisement especially TV advertisement and its effective impact on the consumer attention. Adopting an effective marketing strategy creates brand awareness and attention of consumer towards products. Through the effects of TV advertisement consumer became aware of goods and services provided by the company. The purpose of the study is to know what customers seek most through TV advertisements, as well as examine the association between TV advertisement and brand awareness related to smart phone in the study area. Finally, the study concludes that product type is an insignificant determinant of intention to participate in awareness through TV advertisement. It was also found that there is a relationship between TV advertisement and brand awareness. Smart phone have great impact due to TV advertisement awareness.
