Faculty of Marketing Management, Retail Management, Sales and Distribution Management and Managerial Economics, Dr. Ambedkar Institute of Management Studies and Research, Deeksha Bhoomi, Nagpur-10, India.
Online published on 30 March, 2012.
In the last twenty years, there has been a sea change in the nature of the triangular relationship between companies, the state and the society. The business environment also has undergone vast changes in the recent years in terms of both the nature of competition and the wave of globalization that has been sweeping across markets. No longer can firms continue to act as independent entities regardless of the interest of the general public. Companies are beginning to realize the fact that in order to gain strategic initiative and to ensure continued existence, business practices may have to be molded from the normal practice of solely focusing on profits to factor in public goodwill and responsible business etiquettes (Reynard and Forstater, 2002). The basic objective of this study is to study the various dimensions of CSR and their relevance for emerging markets.
Corporate Social Responsibility, Emerging markets, and Community involvement
