*Department of Management Studies, JKK Nattraja College of Engineering & Technology, Komarapalayam, Namakkal-638183, Tamilnadu, India.
**Department of Business Administration, SSM College of Arts & Science, Komarapalayam, Namakkal-638183, Tamilnadu, India.
Online published on 30 March, 2012.
The automobile industry is one of the core industries of the Indian economy, whose prospect is reflective of the economic resilience of the country. Constant economic liberalization over the years by the government of India has resulted in making India as one of the prime business destination for many global automotive players. The automotive sector in India is growing at around 18 per cent per annum. The Indian automobile industry is going through a technological change where each firm is engaged in changing its processes and technologies to maintain the competitive advantage and provide customers with the optimized products and services. Starting from the two wheelers, trucks, and tractors to the multi utility vehicles, commercial vehicles and the luxury vehicles, the Indian automobile industry has achieved splendid achievement in the recent years. In the recent years, with the Indian middle class earning higher per capita income, more people are ready to own private vehicles including cars and two-wheelers. Product movements and manned services have boosted in the sales of medium and sized commercial vehicles for passenger and goods transport.
