International Journal of Marketing and Management Research
  • Year: 2011
  • Volume: 2
  • Issue: 10

Emerging trends in the indian hotel industries

  • Author:
  • R. Renuka, S. Mythili
  • Total Page Count: 653
  • Page Number: 58 to 710

*Department of Commerce & Management Studies, SASTRA University, SRC, Kumbakonam-612001, Tamil Nadu, India.

**Department of Commerce, A.D.M College for Women, Nagapattinam.

Online published on 30 March, 2012.

Abstract

The recent developments in the transportation and communications services, the liberal cultural exchange policy of government, the development of tourism as an industry, the development of corporate culture, a change in the lifestyles of masses are some if the important factors opening new vistas for the development of hotel industry in India. The growing instrumentality of managerial proficiency in the hotel industry has made it essential that we develop this industry in the changed socio-economic scenario and create new job opportunities in this neglected sector. We find a new vision for the development of hotel industry the world over and it is essential that hotel planners assign due weightage to the same even in the Indian perspective. This article deals with the increasing share of GDP in the hotel industries, formulation of services mix in the hotel industries, level of foreign direct investments, SWOT analysis of hotel industries and pave avenues for more employment opportunities through hotel industries.

Keywords

Foreign exchange flows, Hospitality industries, Hotel industry, Services mix, Tourism