A Study on unethical issues in advertising ant its impact on society

The research has been undertaken to study on unethical issues in advertisement and its impact on society. The main objective of the study is to find out the ethical and unethical practices in advertising that has an influence on the society. Also to trace out the unethical causes in advertising that has an adverse effect on the society. To conduct the study, a sample size of 100 is selected. In this research the research uses descriptive research design and Stratified Random Sample method is used, with the help of questionnaire primary data were obtained and through the statistical test like chi square, correlation - test analysis and interpretation were carried out and suitable suggestions were recommended to the advertisers. The scope of the study is to know actual role of ethics in advertising. This study could be suggested for an advertiser in making an advertisement with a special eye on ethical value. In this study the researcher found that consumers do not like those advertisement which mislead, misinterpret, false claim, effects the children and use emotion, sexual appeals and pufferies extensively. Such advertisement considered unethical and unfair trade practices by consumer. the researcher recommends, the advertiser as well as marketers in order to revitalize revamp and the rethink the concept of advertisement and the minimal use of the above factors in order to strength not only the reputation and effect of advertisement but it should not create excessive consumerism among consumers.