A study of the consumer behaivour for household appliances with special reference to nanded city

This study aims to analyze that the users want in a smart kitchen, so that intend centered on the Smart Kitchen can be realized in a quality smart living space. This enables designers to address the characteristics and requirements of clients and design adequate user interface and functionality, and let the users get closer to have better and more convenient products. The study adopted focus group interview to collect the main users’ expectation about the Home appliances to help the designer to deeply understand their needs. Secondly, purposive sampling to conduct the research; the sample primarily came from the Nanded city of Maharashtra. The selected samples were the main users of home kitchen and their houses had to be equipped. The research was to analyze the users’ behavioral approach the Smart Kitchen's importance and degree of demands. The study utilized importance-and-degree of demands analysis, to evaluate the demands of the Smart Kitchen's equipments to be the priority for the designer to design the Modern Household appliances. The results from focus group interview indicate that the difference of kitchen usage between housewives and career women could be the reference of market segmentation and the base of making marketing strategy. Under the lifestyle of modern business society, people are always busy, family members need time and space to interact, and kitchen is therefore the place for dining and parent-kid's interaction and communication. The results from questionnaire survey indicated that the importance and extent of demand on functions and equipments of the Smart Kitchen is positively pair wised correlated. The main user stated the prior functions could be reference for the designer's when designing the system.