An analysis of export marketing: A study of economic slowdown with special reference to bagru printing apparels

Proposed study is based on Jaipur Apparel Sector. Rajasthan is the most preferred destination for investment in major sectors. Easy availability of raw resources makes it natural choice for agro, textile and minerals based industries. Rajasthan is the home of printing apparels. A variety of printing techniques are used like sanganeri print, block, bagru printing, bandhani etc. This sector has great potential in international market. Involved artisans are skilled and using innovating designs to attract foreign buyers which are enable to create its competitiveness. This study is important to reveal the aspect of financial crisis and its impact on printing and clothing sector of Rajasthan. As per the planning commission and its’ working group, this sector has great opportunity in coming years from 2006 to 2015. As demand pattern is changing in consumers, especially foreign buyers attract with this sector. Proposed study is focused to investigate the crisis effect on export marketing of printing apparel where the study has chosen Bagru printing arts in clothing which is an ancient and demanding apparel style of Rajasthan state. Study will examine before and after study of export marketing strategies of Bagru Printing apparels from Jaipur in this sector and will apply paired sample t-test as an inferential statistics. Study will examine this aspect through some indicators like price, production, innovation, and government policies.