Woman employee attrition, stress and organization's consumer and retailers perception about chinese mobile handsets in Hyderabad city - An analytical study

Made in china, this is the word that is bothering many business organizations across the globe. In India alone Chinese products resulted in closure of more than 60% of tiny and small scale units in Mumbai industrial belt alone. Due to liberalization of economies Chinese products were dumped in to the country with cheaper prices but with all latest features, quickly catch the masses first and from there to largely populated middle class segment in India. Many organizations not only in Indian but across the world do not have an answer “how to face the challenge with Chinese cheaper products? After the entry of china mobile into the Indian Market, they created lot of change in the Indian mobile phone segments. Within two years span, by the end of the year 2010 the market share of Nokia has fallen down from 54% to 36%. This statistics tells us how the china mobile phones have shown their effect towards branded mobile phones. Informa Telecoms and Media projects that, by the end of 2013, the Chinese mobile market will be worth approximately $107.5 billion, as compared to India's mobile market, which is set to be worth approximately $35.5 billion. This study has made an attempt to find the impact of Chinese mobile phones on popular brands and consumers product choice, and also to find best solution to counter Chinese threat. It concludes that to counter brand China, branded mobiles should come out with good after sales services, and attractive handsets with latest features at reasonable price.