Advertising-An overview

Advertising has become a part of our everyday life. Daily however we are seeing many advertisements in TV, newspaper, magazine, radio, Internet etc. and we are affected by those advertisement consciously or unconsciously.

Today, advertising is a multi-billion industry, employing hundreds of thousands of people and affecting billions of people's lives worldwide. Yet, seeing as advertising clutter has increased tremendously and is more intense than ever, it is vital that companies differentiate themselves from competitors by creating even more powerful, entertaining and innovative advertisement messages, as well as sponsoring different events.

No communication is complete without feedback or reaction. The intent behind advertising is to persuade consumers to purchase and repurchase the product over and over again, but does the consumer respond to all communications sent by the advertisers? The human brain has a limited processing capacity and consumers have the tendency to process the most useful and appealing information first. Advertisers use different types of appeals and demonstrations to attract and retain customers.

Is there anyone in the whole world who has never been exposed to any advertisements? Not a single person. Every day we are bombarded by thousands of ads and by millions in a week. Now the question is what is/are the reasons behind this abundance of advertisements. Why everywhere every day we find ads? What is the effect of advertisement? Are they getting any feedback through advertisements? Thousands of questions can be asked about advertisements. In our report we only tried to find out some answer of these questions through analysing the survey conducted by various researchers in different time. Advertisements influence us not only in our consumption. It also impacts our daily life. The main intension of this paper is to analyse the overview of advertising