School of Management Studies, Osmania University, Hyderabad, India.
Online published on 30 March, 2012.
This research study examines the success of E-banking related to ATMs, credit cards & Internet banking and its impact on customer satisfaction in India. A sample size of 400 customers was chosen from three selected states namely Karnataka, Maharashtra & Andhra Pradesh. This research is conducted to analyse the problems faced by the Indian customers and their satisfaction level. The analysis shows that ATMs are one of the best service providers and customers are highly satisfied, followed by credit cards & finally Internet banking.
E-banking, Customer satisfaction level, ATMs, Credit cards, Internet banking
