Green business practices: in social wellness (A study of India)

In recent years environmental and energy conservation issues have taken the central theme in the global business arena.Green business practices that maintain and sustain good environmental quality are increasingly becoming a vital component of economic competitiveness. Besides being competitive, it is also imperative for the Indian industry to demonstrate corporate social responsibility. Becoming green and addressing environmental issues are steps towards this objective. Consumer awareness of detrimental effects of products on the environment, both direct and indirect, have promted many companies to incorporate environmental measures in the manufacturing, administration, purchase, sale and other stages. Measures have concentrated on an expanded and inspired version of the original 3Rs: reduce, reuse and recycle. This paper highlights the concept of green business and their needs in the current global scenario.