International Journal of Marketing and Management Research
  • Year: 2012
  • Volume: 3
  • Issue: 10

Empirical study on fdi in retail

  • Author:
  • Esha Jain
  • Total Page Count: 14
  • Page Number: 69 to 82

Assistant Professor, Department of Management Studies, Gurgaon Institute of Technology & Management, Gurgaon, India

Online published on 26 October, 2012.

Abstract

Retailing is one of the world's largest private industry. Liberalizations in FDI have caused a massive restructuring in retail industry. The benefit of FDI in retail industry superimposes its cost factors. Opening the retail industry to FDI will bring forth benefits in terms of advance employment, organized retail stores, availability of quality products at a better and cheaper price. It enables a country's product or service to enter into the global market. In this research paper, the influence of FDI in retail sector has been discussed. To make the study more effective, the inflows of FDI and its impact on the country is also discussed. Also the status of FDI in single brand and multi brand retail is also discussed with its benefits as well as criticisms.

Keywords

FDI, retail sector, benefits, entry options, FDI restrictions