A study of market potential for home loans and analysis on satisfaction level of customers for the services provided by HDFC Ltd

“A comfortable house is a great source of happiness. It ranks immediately after health and a good conscience”.

— Sydney Smith

Few decades back, buying a home was not a very easy task as there were hardly any lenders available to loan the ever increasing astronomical lump sum of money. However, with time, the rising property prices and the burgeoning housing finance market in the country, made the phenomenon of the home loans easy and the dream of buying a home possible. Also, the HFC's (Housing Finance Companies) and banks have come up with so many home loan plans that they have become an answer to every customer's necessity. Apart from this, the changing equation of market has also provided customers with several reasons to opt for a home loan. Here in this paper, special emphasis has been laid down on the market potential as well as on satisfaction level of customers by utilizing various research tools and then on the basis of findings, several recommendations has been laid down.