Internationalization of MSMEs: A study to confront market challenges

Globalized era is a true eye opener of emerging business world. Here, world has become a single place for business and big business houses are using this advantage extremely into their favor, however small firms are finding it as one of the major challenges. Increasing number of MNCs is creating a threat to even the survival of MSMEs. MSMEs are in different dilemma of facing several market challenges presently. As globalization has opened the door for big firms same as small firms can also access the wide international market by internationalizing them and soot the impact of market challenges. The objective of this study is to understand the internationalization strategy to confront international market challenges before MSMEs by internationalizing them. 100 MSMEs were selected randomly for the purpose of satisfying the minimum requirement of data. The hypothesis “Internationalization is a competitive strategy to face market challenges for MSMEs.” is tested with the help of Chi-square statistical tool. The calculated value of □□is (.8395) which is less than the standard value of □□ (5.99146). Hence hypothesis is accepted and findings are discussed.