Present scenario of F.D.I in tourism industry in India

Presently tourism is the fastest growing industry in the whole world. While all the European countries, America, South East Asian countries and now China have been taking advantage of these phenomena of travelling, India is lagging behind in terms of tourist arrivals. Though we have launched ‘incredible India’ campaign and we do possess the richest heritage in the whole world we are unable to cash in on the increased demand, because the ‘Incredible India’ branding cannot be isolated from ground reality. To capitalize the potential of our marketing, we need to urgently centralize on infrastructure. While tourist reached India in larger number due to incredible India campaign they were unable to find accommodation, air seats, and bad roads added to their woes. But these are still not enough as there are still limitations and a gap between what the ministry speaks and what actually happens. While infrastructure is given, a boost by means of inviting FDI the railway ministry is still not prepared to invite or involve the FDI in railway development. Though the ministry has brought about drastic changes in the railways it still needs to do a lot especially in terms of improving the seats and its comfort level, adding more toilets, cleaner toilets, better equipped kitchens and clean kitchens, more sanitary steps, better coaches, attractive and clean stations.