*Assistant Director (T&P), Matoshri Pratishthan Group of Institutions, Nanded, India
**Dean, School of Management, Matoshri Pratishthan Group of Institutions, Nanded, India
The Automobile industry in India is expanding at large extent. With the increasing ratio per capita income of the people results in tending towards purchasing the Luxury things like cars, Diamonds, etc. Now the time has come to serve the customers at any level and point as per his/her desire. The companies are finding many ways to satisfy their customers and one of the methods to find the customer satisfaction quotient is “Customer Satisfaction Survey”. Customer satisfaction is moving target where customer expectations and performance standards are continuously changing with the competitors also meeting or exceeding customer requirements. A Study on Customer satisfaction towards Hyundai Cars in nanded city the study creates the objectives is to identify the customer satisfaction and evaluating the opinion of the customers preferences and parameter the improve the same. The company will get clear cut the idea about the customer purchasing models and patterns of the customer expectations.