*Research Scholar, DOS in Commerce, University of Mysore, Manasagangotri, Mysore – 570006
**Research Guide, Faculty Department of Management, Maharajas College, University of Mysore, Mysore – 570005
Sexual objectification is a state where women are viewed only as objects of sexual pleasure. Women in advertising and media are sexually objectified to sell various products and services and to attract the attention of the consumers. And sexually objectified images of women in advertising have increased causing a very bad impact on young girls and women leading to various problems like depression, low self esteem etc.
Objectification, Sexual Objectification, Self Objectification, Women in Advertising
