Snow in desert: Generating sustainable value on the technology highway for creating environmental friendly society

With the rapid extension of science and quicker exploitation of resources it becomes critical to ponder for a while where we are heading with so much of speed. Science has its potential role and contribution in creating and generating sustainable practices among people in society and also among the people with scientific edge. In the last decade Environmental science has attempted to generate not only awareness but has also taken certain measures to control the ruthless profiteering of environmental resources. The paper is an attempt to find out the role of environmental science to escalate awareness for sustainable economy.