International Journal in Management & Social Science
  • Year: 2014
  • Volume: 2
  • Issue: 10

Eating out Behaviour of Individuals: A case study

  • Author:
  • Reeta Arora, Asha Chawla, Monika Bansal
  • Total Page Count: 18
  • Page Number: 23 to 40

*Assistant Professor, Commerce, Govt. P.G. College for Women, Karnal, Haryana

**Associate Professor, Commerce, G.V.M. Girls College, Sonepat, Haryana

***Assistant Professor, Commerce, D.A.V P.G. College, Karnal, Haryana

Online published on 4 December, 2014.

Abstract

The growth of eating out habits is influenced by several factors; the good economic conditions in the last ten years, hectic lifestyles, limited time for preparing food and the increasing interest in cuisine brought about by the celebrity chef phenomenon and innovation by caterers (e.g. more variety of choice of food) and more tempting to eat out because of the increasing growth of new eating outlets built in shopping centers, high streets and leisure venues e.g. PVR, sports stadiums. This study examines the eating out behaviour of people in NCR region. The focus is on how many times do they prefer to eat out, type of food prefer, eating out habits and prefer eating outlets. Not much has been done on eating out habits, food habits of people, so an attempt has been made to investigate various aspects of the eating out behaviour of people. The data collected from 130 respondents from NCR region was analysed by using quantitative and qualitative techniques through SPSS(a statistical software).

Keywords

Eating-out, Food outlets, Life style, Behaviour, Eating out habit