Marketig strategies of women micro entrepreneurs in select districts of Andhra Pradesh

Marketing is a general term used to describe all the various activities involved in transferring goods and services from producers to consumers. An entrepreneur may come up with a great product and use the most efficient production methods to make the product success, but all the effort will have been wasted if he or she is unable to consummate the sale of the product to consumers. The importance of marketing in the modern business climate cannot be overstated. This suggests that small business owners must master the basics of marketing in order to succeed. This study examines the marketing strategies adopted by women micro-entrepreneurs from Srikakulam, Vijayanagaram and Visakhapatnam districts of Andhra Pradesh and analyzes the factors affecting those strategies. Data is collected in form of a questionnaire and is statistically tested to make findings and draw conclusions.