Job satisfaction is simply how people feel about their jobs and different aspects of their jobs. It is the extent to which people like (satisfaction) or dislike (dissatisfaction) their jobs. One of the most important assets that differentiate two organizations is its human resources. In an atmosphere of huge competition and change, organizations need to be the best in order to survive in the long run. An organization should realize the importance of employees, more than any other variable, as the most powerful contributor to an organization's competitive position. The study attempts to measure level of employee job satisfaction of HDFC Standard life and also focuses on the relative importance of Job satisfaction factors (Organizational and personal) and their impact on the overall job satisfaction of the employees. The various factors resulting job satisfaction and dissatisfaction among employees of Life Insurance is also been examined by the researcher. The study is empirical based and the primary research conducted through a market survey consisting of 40 respondents of Napier Town, Jabalpur Branch of Madhya Pradesh. A well structured questionnaire and In-depth Interview method were used for primary data collection. Simple statistical tools like percentage method, two-way analysis and chi-square technique were used for the data analysis. Human resource, employee job satisfaction, motivational and organizational related factors are some of the main highlights of the paper. Employees are satisfied with the offered salary and growth opportunity; but low degree of employee participation in decision making and less supportive work environment leads to dissatisfaction are some of the key findings of the research. The research findings will be useful for employer in understanding the behavior and level of employee job satisfaction working in HDFC Standard life as well as in other related companies. The suggestions given to the employer will help in boosting employee morale and satisfaction level. In short, employees are the real pillar of any business and only highly satisfied committed employees differentiate an organization from other in present day cut-throat market competition.
Competition, Human resource, HDFC Standard Life Insurance, Job satisfaction
