Marketing strategy model for Zimbabwe rural enterprises

A Micro Enterprise can be operated in the form of rural household sector-based-economic activity in the production of raw materials and value addition. Establishing markets for rural produce is of paramount importance as this ensures sustainability of household livelihoods, rural and national economies. The objective of this study is to design a marketing model with a competitive advantage facilitating the efficient and effective access of rural products by local and external markets. A critical review of literature through secondary research highlights the development level of communication infrastructure and the marketing strategies of rural products to local and external markets in other successful rural economies. Jointly, the marketing strategies and the development level of the communication infrastructure are intended to contribute meaningfully towards the formulation of the model, for the effective promotion of Zimbabwe rural products, in both the local and external markets thereby abetting and improving the livelihoods of households, consumers, employees and communities concurrently increasing government's revenue base.