Map as management tool in production chains

This study's main function is to present the MAP tool, as an analytical process in the construction of the analysis of agro-industrial chains. After the construction of the tool in the chain it presents indicators that allow managers to better design failures and social effects it offers. Compared to other tools MAP, allows visualization of competitive indicators thus defining the advantages and disadvantages of using the tool. Thus, these performance indicators may show that public policies are reducing the competitiveness of the chain in the external market and the internal market.